In this clip from The Founder, we see Ray Kroc (Michael Keaton) with a group of employees. He tells them they need to take three words home with them: "McDonald's is family." As the clip continues, we see Ray giving a variety of different audiences a sales pitch, telling them he has an opportunity for them — the American Dream. He asks if they're willing to get their hands dirty and roll up their sleeves, then finishes by asking, "Who's with me?"
 
The Founder opens in theaters January 20, 2017.