Bigger Overview

Montreal, late 1920s. Refusing to suffer the racist violence of thugs in his inner city, Joe Weider, the son of Polish Jewish emigrants, develops a passion for bodybuilding and the representation of the perfect human body. With his younger brother Ben, the ambitious young man creates a bodybuilding magazine empire and begins building workout equipment, as well as designing training courses. After moving to Los Angeles, Joe falls in love with pin-up queen Betty Brosmer, who shares his obsession with fitness and promoting healthy eating. In 1965, to compete with the Mr. Universe contest, which is run by an anti-Semite, Joe creates a new competition with Ben and Betty. Titled Mr. Olympia, the competition introduces a bodybuilding phenom to the world — Austrian Arnold Schwarzenegger.

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